- Objectives are the measures which you Undertaken to achieve your Aims.
Aims are what you want to achieve, Objectives are what you will do to achieve them.
So, an Aim would be the overall thing you want to eventually achieve.
A Goal is something you work toward, a setpoint.
An Aim is a focal point, something to keep your eye on.
An Objective is a more strategic goal, and usually indicates more planning or organization